Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 3M Discusses QDEF Technology for Rec. 2020 and Beyond at SMPTE 2014 - Ink World Magazine

What are you searching for?

Sign in
Flexible Electronics News

3M Discusses QDEF Technology for Rec. 2020 and Beyond at SMPTE 2014

3M QDEF technology leaps years ahead to deliver movie quality color content to at home and mobile devices

Author Image

By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Jimmy Thielen, product development specialist of 3M Display Materials and Systems Division, will present “Bringing the Color of Tomorrow Closer to Reality Today” at the SMPTE 2014 Annual Technical Conference at the Loews Hollywood Hotel in Hollywood, CA on Octo. 22 at 3:00 p.m.

“The International Telecommunications Union (ITU) has recommended a television broadcasting standard (Rec. 2020) for ultra-high definition (UHD) television that is aimed at providing a better visual experience,” Thielen said. “They recommend a color gamut that exceeds previous broadcasting standards and is currently only achievable by laser-based display technologies.

“Quantum dot enabled LCDs provide one alternative with potential to meet Rec. 2020’s standard color gamut while taking advantage of existing manufacturing capacity. We examined how existing quantum dot and LCD technology could be optimized to meet the Rec. 2020 color standard. Our analysis revealed that up to 94% gamut coverage can be achieved,” Thielen said in conjunction with 3M co-authors James Hillis, John Van Derlofske, Dave Lamb and Art Lathrop in an abstract for his presentation.

The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, will host the SMPTE 2014 Annual Technical Conference & Exhibition at the Loews Hollywood Hotel Oct. 20-23, 2014.

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Add Ink World magazine as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters